Making A Difference At The London Marathon

On Sunday 21st April 2024, our team attended the London Marathon at the request of Pancreatic Cancer to provide much needed event massage services to their dedicated runners, we have worked with this lovely charity for the last 3 years and is always a highlight of our year. This year was no exception as we had the privilege of providing on-site post-event sports massage, sports therapy, and physiotherapy services to the incredible participants who crossed the finish line in support of this important cause.

The livewell sports therapy team providing post event massage at the London Marathon
The livewell sports therapy team providing post event massage at the London Marathon

As part of our commitment to supporting charitable organisations and promoting health and well-being in our community, we proudly offered our expertise to Pancreatic Cancer and its runners. With a team of 10 skilled sports therapists on hand, we were able to provide much-needed recovery and support to the marathon participants who had just completed the gruelling 26.2-mile race.

Our team has been attending the London Marathon to support Pancreatic Cancer for several years now, and each year brings new experiences and opportunities to make a difference. From providing post-race massages to offering guidance and support to runners recovering from injuries, we were honoured to play a role in helping them achieve their goals and overcome challenges.

A sports therapist performing a sports massage
A sports therapist performing a sports massage

The atmosphere at the London Marathon is always electric, with thousands of spectators cheering on the runners as they make their way through the iconic streets of London. As our team worked tirelessly to provide post-event care to the participants, we were inspired by their determination, resilience, and unwavering commitment to making a difference in the fight against pancreatic cancer.

Despite the physical and mental challenges that come with running a marathon, the runners we had the pleasure of working with were in high spirits and grateful for the support they received. It was incredibly rewarding to see the smiles on their faces as they received a well-deserved massage or a few words of encouragement from our team.

As the day came to a close and the last of the runners crossed the finish line, we couldn’t help but feel a sense of pride and fulfilment knowing that we had played a small part in their journey. The London Marathon for Pancreatic Cancer is not just a race; it’s a symbol of hope, resilience, and the power of community coming together to make a difference.

Hannah doing post event massage for a runner
Hannah doing post event massage for a runner

As we reflect on our amazing experience at the London Marathon, we are reminded of the importance of supporting charitable causes and giving back to those in need. We are grateful for the opportunity to be a part of such a meaningful event and look forward to continuing our partnership with Pancreatic Cancer in the years to come.

If you’re organising an event and are in need of on-site event massage or recovery services, please don’t hesitate to contact us. Our team is dedicated to providing exceptional care and support to participants, ensuring they have the best possible experience before, during, and after their event. Together, we can make a difference and support worthy causes like Pancreatic Cancer in their mission to raise awareness and find a cure.

Sports Massage – Easing Muscular Discomfort And Tension

In the realm of physical activity and athletic performance, the body endures tremendous strain and stress, often resulting in muscular discomfort and tension. Whether you’re an elite athlete pushing the boundaries of human performance or a weekend warrior striving for personal fitness goals, the rigours of physical exertion can take a toll on your body. Enter sports massage – a modality renowned for its ability to soothe aching muscles, alleviate tension, and enhance overall well-being.

Understanding Sports Massage:

Sports massage is a specialised form of massage therapy designed to address the unique needs of athletes and active individuals. Unlike traditional relaxation massage, which focuses primarily on promoting relaxation and stress relief, sports massage targets specific muscles and soft tissues affected by repetitive movements, overuse, or injury. By employing a combination of techniques such as deep tissue massage, myofascial release, and stretching, sports massage aims to restore balance, flexibility, and function to the body.

Benefits of Sports Massage:

The benefits of sports massage are manifold and extend far beyond mere relaxation. Here are some of the key advantages:

  1. Pain Relief: Sports massage can provide relief from muscular discomfort, tension, and pain by releasing knots, adhesions, and trigger points within the muscles. This can help alleviate symptoms of conditions such as muscle strains, sprains, and overuse injuries.
  2. Improved Flexibility and Range of Motion: By targeting tight muscles and fascia, sports massage can enhance flexibility and range of motion, allowing for greater ease of movement and reduced risk of injury during physical activity.
  3. Enhanced Recovery: Sports massage promotes circulation and lymphatic drainage, facilitating the removal of metabolic waste products and toxins from the muscles. This accelerates the body’s natural healing processes, reducing recovery time between workouts and competitions.
  4. Prevention of Injuries: Regular sports massage can help identify and address muscular imbalances, postural issues, and movement dysfunctions that may predispose individuals to injury. By correcting these underlying issues, sports massage can help prevent injuries before they occur.
  5. Stress Reduction: In addition to its physical benefits, sports massage can also have a positive impact on mental and emotional well-being. The relaxation response elicited by massage can help reduce stress, anxiety, and tension, promoting a sense of calm and overall relaxation.

Why Choose Sports Massage:

For athletes and active individuals seeking to optimise their performance, prevent injuries, and maintain overall health and well-being, sports massage is an invaluable tool. By addressing the specific needs of the body, sports massage can help individuals overcome muscular discomfort, enhance recovery, and achieve peak performance in their chosen sport or activity.

In conclusion, sports massage offers a multifaceted approach to addressing muscular discomfort and tension, providing relief, promoting recovery, and enhancing overall well-being. Whether you’re a professional athlete preparing for competition or a recreational enthusiast striving for personal fitness goals, sports massage can help you perform at your best and feel your best, both on and off the field.

If you are interested in sports massage, then please contact our team or make a sports massage booking.

DOMS And How Massage Can Help

What is DOMS?

Delayed-onset muscle soreness (DOMS) describes muscle pain and tenderness that typically develops several hours post-exercise and consists of predominantly eccentric muscle actions, especially if the exercise is unfamiliar. Although DOMS is likely a symptom of eccentric-exercise–induced muscle damage, it does not necessarily reflect muscle damage. Some prophylactic or therapeutic modalities may be effective only for alleviating DOMS, whereas others may enhance recovery of muscle function without affecting DOMS.


What are the benefits of massage to help with DOMS?

As we all know, massage helps in a number of ways to flush out a range of toxins and hormones from arteries, veins and lymph system, which your body produces to help it understand when you need to slow down or stop when it comes to exercise.

These toxins and hormones are is a good thing during exercise; they help you understand when you need to give your muscles a break so you don’t strain them or injure a tendon or ligament.

However, post-exercise this can be an annoying effect of your training and can hinder your goals and plans.

There is a solution and it comes in the form of a qualified massage therapist. If you were to arrange a massage post-exercise, this could really help eliminate DOMS all-together or at least speed up your recovery and limit the DOMS effect substantially so you can continue with your training plans the next day.

Sports Massage helps not just to flush your system of these painful and limiting toxins but it also helps lengthen your tight muscles to a normal range and remove any adhesions and trigger points that may have built up over the time you have been training.

To find out more about how this can help and to put a plan in place contact one of our sports massage therapists today and we can give you some free help and advice on this and other sport related issues.

Our therapists are based in many towns and cities in the UK. Some of the areas we cover are Birmingham, Manchester, Liverpool, Gloucester, Hereford, Wolverhampton, Leicester, Derby and Nottingham, offering a mobile and clinic based service, so no matter how much pain you are in with your DOMS, we can help!

For more information please contact a member of our team.