Livewell Health has been unveiled as the official event recovery partner for the prestigious FitFest 2024, which took place at the NEC in December. As one of the largest and most intense fitness competitions in the world, FitFest attracts thousands of elite CrossFit athletes, each pushing their limits in pursuit of peak performance. Livewell Health was on-site with a team of over 30 expert Sports Therapists and Physiotherapists, delivering an unparalleled level of athlete care and recovery support through our award winning mobile recovery service called LIVE|Recover.
Supporting Athletes with World-Class Recovery Services
Throughout the event, our dedicated team provided pre- and post-event recovery services to over 4,000 elite-level CrossFit competitors, ensuring they were fully primed to perform and recover efficiently. Our comprehensive recovery offerings included:
️ Taping & Strapping – Providing stability and support for optimal movement.
Sports Massage & Advanced Sports Therapy – Reducing muscle tension, preventing injuries, and enhancing recovery.
Injury Assessment & Dry Needling – On-site expert assessments and precision needling for muscle release.
Compression Boot Therapy & Muscle Gun Therapy – Boosting circulation and reducing muscle soreness.
Ice Plunge Baths & Hot Steam Saunas – Alternating heat and cold therapy for faster muscle recovery.
Hyperice Stretch & Recovery Zone – Featuring vibrating foam rollers, trigger point therapy, and mobility drills for deep muscle relief.
Three Recovery Zones Catering to Every Need
To ensure comprehensive athlete and spectator support, Livewell Health operated three dedicated recovery zones at FitFest 2024:
1. Elite Athlete Recovery Zone
Located at the heart of the event, this VIP treatment area provided exclusive recovery services for some of the world’s best CrossFit athletes, including:
Sara Sigmundsdottir
Amy Cringle
Dallin Pepper
Harry Lightfoot
Arielle Loewen
Ella Wilkinson
… and many more elite competitors.
This zone ensured peak-level recovery, with sports massage, dry needling, Hyperice recovery products, and our elite soft tissue specialists, keeping athletes in top form between intense workouts.
2. General Athlete Recovery Zone
Our second zone catered to all competing athletes, offering expert sports therapy, mobility work, massage, hot steam saunas, ice baths, and compression therapy to keep everyone at their best throughout the weekend.
3. Relax & Recovery Zone for Spectators
Recognising that FitFest isn’t just about the competitors, Livewell Health also created a relaxation haven for attendees. This space offered:
- Relaxing Massage & Reflexology – A well-deserved treat for spectators.
- Foot Massagers & Gentle Recovery Services – Allowing attendees to unwind after an action-packed day.
Setting the Standard for Elite Event Recovery
Livewell Health’s presence at FitFest 2024 further solidifies our reputation as the leading provider of sports recovery services. Our team worked tirelessly across the event to ensure that every athlete and spectator experienced world-class recovery, rejuvenation, and peak performance support.
With FitFest known for pushing boundaries in elite fitness and competitive performance, Livewell Health was proud to be at the forefront of event recovery innovation—helping athletes prepare, perform, and recover like never before.
Looking Ahead to Future Events
Following the success of FitFest 2024, Livewell Health continues to expand its event partnerships, delivering cutting-edge sports therapy and recovery services to major sporting competitions across the UK and beyond.
Whether you’re an elite athlete, weekend warrior, or fitness enthusiast, we’re here to help you perform at your best and recover faster.
For event partnerships and recovery hub bookings, contact Livewell Health today!
